Hmm, so the public has spoken.. and apparently a lot of them have spoken as this little study spans 24 countries! The study was done by a company I’ve never heard of called the Reputation Institute and actually measured the reputations of 600 companies in total, and Google and Sony were ranked first and second with Disney, BMW and Mercedes coming in 3rd, 4th and 5th. Top 28 list is below for you to see:
The World's Most Reputable Companies
Rank Company (Home Country) Global Reputation Pulse
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1 Google (US) 78.62
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2 Sony (Japan) 78.47
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3 The Walt Disney Company (US) 77.97
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4 BMW (Germany) 77.77
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5 Daimler/Mercedes-Benz (Germany) 76.83
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6 Apple (US) 76.29
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7 Nokia (Finland) 76.00
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8 IKEA (Sweden) 75.60
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9 Volkswagen (Germany) 75.55
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10 Intel (US) 75.39
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11 Microsoft (US) 74.47
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12 Johnson & Johnson (US) 74.12
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13 Panasonic (Japan) 73.67
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14 Singapore Airlines (Singapore) 73.54
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Philips Electronics (The
15 Netherlands) 73.31
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16 L'Oreal (France) 73.17
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17 IBM (US) 73.03
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18 Hewlett-Packard (US) 72.67
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19 Barilla (Italy) 72.45
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20 Nestle (Switzerland) 72.37
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21 Ferrero (Italy) 72.36
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22 Samsung Electronics (Korea) 71.62
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23 FedEx (US) 70.84
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24 Honda Motor (Japan) 70.82
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25 The Coca-Cola Company (US) 70.40
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26 Carlsberg (Denmark) 70.31
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27 Procter & Gamble (US) 70.21
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28 UPS (US) 70.07
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Web Site: http://www.reputationinstitute.com/