Panasonic and DivX Announce World’s First DivX Certified Portable Blu-ray Player

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DivX and Blu-Ray and portability, what more could you ask for?

Panasonic DMP-B15 allows consumers to enjoy high quality DivX(R) video anywhere

SAN DIEGO and TOKYO, June 10 /PRNewswire-FirstCall/ — DivX, Inc. (NASDAQ: DIVX) , a digital media company, and Panasonic Corporation today announced the launch of the world’s first DivX Certified(R) portable Blu-ray Disc player. Available now in the United States, Canada, France and Australia, and soon in the rest of the world, the portable Panasonic DMP-B15 joins Panasonic’s growing list of DivX Certified stand alone Blu-ray players, enabling consumers to enjoy DivX videos when they are at home or on the go.


The DMP-B15 incorporates the DivX Certified LSI "UniPhier(R)" integrated multimedia chip platform for high-quality DivX video playback and possesses all the functionality of Panasonic’s stand alone Blu-ray players, including extensive visual, audio and network features. Its portability is enhanced by DivX compression technology which enables over six hours of high-quality DivX video to fit on just one DVD without sacrificing visual quality. The DMP-B15 can also be connected to an HDTV or used as a stand alone Blu-ray disc player.

"As the pioneer in the development of DVD and Blu-ray technologies, we are pleased to bring the first portable Blu-ray player to market with DivX Certified video playback," said Kazuhiko Nakamura, Group Manager of Product Technology, Video Business Unit, Network Business Group, Panasonic AVC Networks Company, Panasonic Corporation. "DivX Certification enables us to offer added value to our customer base by enhancing their viewing experience and providing them with true portability of their high-quality DivX videos on innovative Panasonic products."

A wide range of Panasonic products have received DivX Certification, with portable and stand alone Blu-ray players being the most recent additions to a list that includes HDTVs, DVD players, and in-car players. "The Blu-ray Disc player market is significant and growing, accounting for 9 percent of the total stand alone player market in 2009, up from just over 5 percent in 2008," said Sheri Greenspan, senior consumer analyst for iSuppli Corp.

"This is truly a landmark product that will fuel the growth of the Blu-ray market and extend the reach of our high-quality DivX video ecosystem," said Kevin Hell, Chief Executive Officer of DivX, Inc. "New products, such as this one, enable consumers to enjoy the DivX video experience seamlessly, anytime, anywhere. We look forward to expanding our business relationship with Panasonic as they continue to innovate and develop the latest in consumer electronics."

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.

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