So I’ve got a bunch of press releases from Samsung concerning their new 2010 lineup of products, everything from Blu-ray, players and TVs to media players. Instead of posting all of them, I’m combining them here for you.. They’re even got a release date for their new 3d LED HDTV in here as well..
-Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. availability and pricing of its 2010 line of AV Receivers, further demonstrating the company’s commitment to providing a superior audio experience. The lineup begins at $299.99 and features a stylish design aimed at complementing the 2010 lineup of Blu-ray players. Samsung’s AV receivers will be on public display at the Samsung Experience, located at The Time Warner Center in New York City beginning March 9, 2010.
“We are proud to introduce this new line of products that offer consumers a premium home entertainment experience, whether they are looking for an all-in-one or an advanced audio solution – all with a sleek and modern design that people have come to expect from Samsung.”
Estimated Selling Price
“Samsung remains committed to delivering truly authentic audio experiences,” said John Revie, senior vice president of Home Entertainment at Samsung Electronics America. “We are proud to introduce this new line of products that offer consumers a premium home entertainment experience, whether they are looking for an all-in-one or an advanced audio solution – all with a sleek and modern design that people have come to expect from Samsung.”
AV Receiver Line Delivers Premium Audio Experience
Samsung’s line of AV Receivers have the new Crystal Amplifier Pro technology, which includes Multi-Variable Feedback Circuitry and Intelligent Power features to ensure accurate sound reproduction. Multi-Variable Feedback Circuitry filters sound distortion and noise to provide pure sound performance. Intelligent Power is applied when listening to music with a high volume variance, delivering power to the amp when the volume suddenly peaks to avoid clipping. These technologies ensure the sounds listeners hear are as close to authentic as possible.
In addition, Samsung’s line of receivers comes with 4 HDMI Inputs and supports HDMI 1.4 for 3D as well as iPod/iPhone docks. The HW-C700 comes in two colors, silver and black, while the others come in black and is designed to be paired with the BD-C6500 Blu-ray player. The HW-C900 includes video up-scaling, video up-conversion, and multi-zone functionality.
HW-C770S and the HW-C560S Deliver Complete Home Theater Solutions
For those interested in the best-in-sound experience of these new premium standalone AV Receivers, but want the total package, Samsung is delivering the 7.1 channel HW-C770BS and the 5.1 channel HW-C560S. Both support HDMI 1.4 for 3D, come with 4 HDMI Inputs, and combine a state-of-the-art audio experience with an all-in-one, beautifully designed package that matches the stunning design of other products in the 2010 Samsung home theater and HDTV lineup. Both models also include iPod docks. In addition, the 7.1 channel HW-C770BS offers 3D surround, Dolby Digital® True HD and DTS HD decoding, and an active subwoofer. This is a great option for those who want an affordable, powerful, all-in-one entertainment solution straight out of the box.
Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. availability and pricing of its ground breaking 2010 lineup of Blu-ray players, beginning at $179.99. As announced at CES, the BD-C6900, winner of the 2010 CES Best of Innovations Award, leads the lineup, featuring built-in 3D playback. For design and performance-conscience consumers, the BD-C7500 is the slimmest Blu-ray player to date, with a nature-inspired, contemporary form factor. Meanwhile, the BD-C6500 offers both performance and speed with faster disc load and boot up times, while the entry-level BD-C5500 features an eco-design. Samsung’s Blu-ray lineup will be on public display at the Samsung Experience, located at The Time Warner Center in New York City beginning March 9, 2010.
“Our new Blu-ray players provide a superb entertainment experience with innovative style elements that complement many of our latest HDTVs”
Estimated Selling Price
“Our new Blu-ray players provide a superb entertainment experience with innovative style elements that complement many of our latest HDTVs,” said John Revie, senior vice president of Home Entertainment for Samsung Electronics America. “This line up delivers on our commitment to a total solution for home entertainment, including 3D capability, and we’re excited about providing a wide range of options for everyone.”
Premium HD Experience Packed into the Slimmest Form Factor: BD-C7500
The Samsung BD-C7500 offers a multimedia experience that goes well beyond traditional Blu-ray players. A CES 2010 Innovations Honoree in the Video Components product category, the BD-C7500 is Samsung’s slimmest Blu-ray player on the market at 1.1 inches. The super-slim, stylish device features an elegant nature-inspired wood design coated with jewel-like gloss. It is designed to be wall-mounted, or comes with a wedge stand and can be placed on a 40-degree angle or placed flat. It includes a motorized front panel, wireless dongle, 1GB of embedded memory, and two- channel analog out.
The BD-C7500 features improved disc load and boot up times, while the 1080p playback reproduces movie images at 24 fps without need for up-conversion, resulting in a natural on-screen motion.
Liberating Content with 3D Playback: BD-C6900
With the BD-C6900, entertainment enthusiasts can enjoy 3D content on their Blu-ray player, enhanced with multi-channel HD surround sound. Samsung provides consumers with a way to immerse themselves in the entertainment experience and watch their favorite 3D titles from the comfort of their homes. The player is compatible with Samsung’s new 3D HDTVs, liberating content for the TVs by adding a new dimension to home entertainment.
True in its commitment to elegant design, Samsung delivers the BD-C6900 in a slim form factor and a transparent cover that allows the consumer to see the disk spin as it plays. It includes built-in Wi-Fi, 1GB embedded memory, 1 USB port, and 7.1 channel analogue out.
Fast Performance, Quality Entertainment: BD-C6500
With fast 15-second disc loads boot-up times, the BD-C6500 is one of the quickest Blu-ray players in the market giving consumers more time to relax and enjoy their favorite movies in high-definition. Another CES 2010 Innovations Honoree, the player features enhanced Blu-ray disc playback using Samsung’s Adaptive Servo Technology (AST). All of this is packaged in a slim and sleek design and includes built-in Wi-Fi ability, 1GB embedded memory, 1 USB port, and 7.1 channel analogue out.
Affordable, High Performing: BD-C5500
The BD-C5500 is designed for those who want a high-performing Blu-ray player with advanced multimedia features at an affordable value. It includes a turbo engine for fast booting and loading and is Wi-Fi ready (separate purchase of Samsung Wi-Fi USB dongle required) providing consumers with access to apps based content services so they can surf the content of their DLNA devices or the diverse entertainment options via Internet@TV. It also includes two USB ports and Full Screen, which allows you to expand HDTV images from 21:9 formats to 16:9 screen size at the touch of a remote button.
Connected TV and Samsung Apps
With a focus on connected entertainment, the BD-C6500 and models above include built-in Wi-Fi support. Consumers are also able to access Samsung’s upgraded Internet@TV feature for the first time on all Samsung Blu-ray players via their wireless/broadband connection, even if they do not have a Samsung HDTV. New for Internet@TV this year is Samsung Apps, providing consumers with an expanded, easy to navigate selection of content and applications from leading services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and Vudu. Applications can be downloaded and viewed all while watching TV. More than 20 will launch by the end of March free of charge, with more to come.
Greater Energy Efficiencies
Consistent across all of the 2010 Blu-ray player models is a commitment to green technology. Each player has improved energy efficiency through technologies such as loader duty control, low voltage spindle motor, and analog video detect, which contribute to a reduced power consumption of 13W during disc playback, and just 0.1W in stand-by mode. The players are all compliant to EnergyStar® 2.0 guidelines.
Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. availability and pricing of the company’s next-generation Blu-ray Home Theater Systems. As announced at CES, the lineup includes the HT-C6930W, HT-C6730W, which received a CES “Best of Innovations 2010” award, the HT-C7530W and entry-level HT-C6500 and HT-C5500. All five models introduce a new, no-grill speaker design. They also offer Samsung’s newly-introduced immersive Crystal Amplifier Pro technology, which ensures accurate sound reproduction. The HT-C6930W is a Blu-ray integrated home theater system that also includes 3D capability.
“With this year’s lineup of Blu-ray Home Theater Systems, we’re kicking it up a notch by delivering a fully immersive home theater experience for every consumer – including 3D capability and lifelike, pristine audio quality – all with an elegant design in one easy to use system.”
Estimated Selling Price
“Samsung strives to deliver the best-in-class home theater experience at an affordable value,” said John Revie, senior vice president of Home Entertainment for Samsung Electronics America. "With this year’s lineup of Blu-ray Home Theater Systems, we’re kicking it up a notch by delivering a fully immersive home theater experience for every consumer – including 3D capability and lifelike, pristine audio quality – all with an elegant design in one easy to use system.”
Samsung HT-C6930 and HT-C6730W: Recipient of the CES “Best of Innovations 2010” Award
The 1330W HT-C6930W and HT-C6730W are designed for the ultimate home theater aficionado and are the most powerful audio systems that Samsung offers with 7.1-channel 3D surround sound, bringing the viewer a fully immersive entertainment experience. Both offer Musical Room Calibration, which uses music to calibrate speakers instead of white noise. The HT-C6930W is distinguished by its 3D capability, delivering on Samsung’s commitment to providing an immersive 3D solution for home entertainment. Both systems introduce a built-in digital signal processor (DSP) that allows for realistic vertical 3D surround sound experience. Boasting 1080p video playback for both Blu-ray discs and standard DVDs, the units support the Dolby Digital Plus™, Dolby TrueHD™ and DTS-HD Master Audio high-definition audio formats. The systems include eight speakers; a wide center channel speaker, two HDMI inputs, a large subwoofer, two tower speakers and four surround speakers, including wireless rear satellite speakers.
The Samsung HT-C7530W: Perfect Balance of Design and Performance
Samsung’s 800W HT-C7530W takes home theater systems to new heights. Featuring Samsung’s nature-inspired Touch of Color™ (ToC™) design, the HT-C7530W matches modern interior design aesthetics while also complementing Samsung’s stylish HDTVs. The receiver’s cabinet has a wood-grain texture and is encased in a luxurious translucent material. The 5.1-channel system consists of two half-tall speakers, two wireless rear speakers, a center unit, a subwoofer, a Wi-Fi dongle, 1 GB embedded memory and 2HDMI inputs.
Samsung HT-C5500 and HT-C6500: Impressive Features in a Small Package
The 1000W HT-C5500 and HT-C6500 deliver the perfect home theater experience for small spaces. The systems feature 5.1 channel surround sound, advanced auto sound calibration , and a iPod/iPhone dock in a compact package that doesn’t sacrifice audio or picture quality. The HT-C6500 also includes 1GB of built-in storage, 2 HDMI inputs, and upgraded speakers.
Connected TV/Samsung Apps
Samsung’s Blu-ray Home Theater systems now include advanced connectivity features through Samsung Apps, the world’s first HDTV applications store. Samsung Apps provides an expanded, easy-to-navigate selection of content and applications from leading content providers and services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. Applications can be downloaded and viewed all while watching TV. More than 20 applications should launch by the end of March free of charge, with more to come.
In addition, the HT-C6930W, HT-C6730W and HT-C6500 have built-in WiFi connectivity while the HT-C7530W supports Wi-Fi through the included wireless dongle*. All new models include Allshare™ compatibility to allow content sharing among other DLNA® certified electronic devices within the network.
-Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. pricing and availability of two new sound bars, the HW-C450 and HW-C451. With the sound bars, Samsung has delivered a new level of high-quality audio performance. With upgraded 280W total power output, the 2010 lineup also features unique, open speakers that operate without grills, and prism Touch of Color™ (ToC™) design for a smooth, slim and minimalist look. Samsung’s sound bars will be on public display at the Samsung Experience, located at The Time Warner Center in New York City beginning March 9, 2010.
“In 2010, we really focused on pushing the limits with design without sacrificing audio quality. This sets a new quality bar for those seeking a sound system that offers bold quality with minimal space consumption.”
Estimated Selling Price
HT-WDC10 (Wireless dock for iPod/iPhone)
“With the new HW-C450 and HW-C451, Samsung has put high-class audio quality in an ultra-modern, sleek, compact form factor designed to fit any home,” said John Revie, senior vice president of Home Entertainment for Samsung Electronics America. “In 2010, we really focused on pushing the limits with design without sacrificing audio quality. This sets a new quality bar for those seeking a sound system that offers bold quality with minimal space consumption.”
With 280W total power output and a wireless subwoofer, the HW-C450 and HW-C451 create a virtual surround sound effect while eliminating the need for speakers throughout the entire room. Built to enhance the design of any room, the new sound bars also feature an alluring new prism ToC™ design, intended to complement Samsung’s modern and stylish 2010 HDTV lineup. The HW-C450 comes in black and HW-C451 comes in silver. Both can easily be mounted to any wall and connect to the TV with just a single optical cable.
For added functionality, users can add a separately sold, wireless iPod and iPhone dock to the 2010 sound bar lineup. With this enhanced feature users can playback their favorite music from anywhere in the room by placing their iPhone or iPod on the dock in one easy step.
Samsung Electronics America Inc., market leaders and award-winning innovators in consumer electronics, have launched Samsung Apps, the first HDTV-based application store where users can download applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems via the upgraded Internet@TV – Content Service. Samsung Apps provides consumers with an expanded, easy to navigate selection of content and applications from leading services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. More than 20 apps will be available by the end of March*, with hundreds expected by the end of the year. The new application platform allows content owners and developers to develop apps that work across multiple devices for the ease and convenience of consumers.
“Samsung Apps will be offered in numerous TV models as well as across our Blu-ray Players and Home Theater Systems, so consumers can conveniently access a variety of content through many forms that fit their needs.”
Samsung’s established leadership in the “connected TV” space began in 2008 with RSS feeds via its InfoLink feature, then extended to launching Internet@TV in 2009 and being the first to launch Blockbuster’s streaming movie rental and purchase service on select HDTVs and Blu-ray players. The introduction of Samsung Apps delivers a faster and more flexible platform that provides consumers with an expanded, easy-to-navigate selection of content and applications from leading content providers and services. Applications can be downloaded and viewed all while watching TV. Premium apps will be available for purchase via the platform’s transactional interface in the second half of 2010.
“We are making a significant step forward in delivering a more personalized, navigable and easy to use connected TV experience,” said John Revie, senior vice president of home entertainment for Samsung Electronics America. “Samsung Apps will be offered in numerous TV models as well as across our Blu-ray Players and Home Theater Systems, so consumers can conveniently access a variety of content through many forms that fit their needs.”
A New Dimension of Home Entertainment
Apps available for download today meet a variety of consumer interests and can be viewed while watching TV. They span information, video, lifestyle, games, and sports. For example, you can track breaking news while watching your favorite TV show from the comfort of your couch. For those who love to rent movies, video apps include a multitude of movies available for streaming in HD quality. Additionally, several apps in 2010 will allow interactivity between HDTVs and select Samsung WiFi-enabled phones. Consumers, for example, will be able to play Texas hold ’em poker with friends, where the TV screen shows the table and the phone serves as the controller, while showing cards in your hand like a real poker game.
Content and application developers will have new opportunities to build applications, content and services through the Samsung Apps Software Developers Kit (SDK). The forthcoming developers program will be an open platform that encourages anyone from premium content owners to individual developers, to create their own applications. Samsung expects many additional partners to become Samsung App developers by the end of 2010.
-Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today launched two new portable media players, the R1 and R0, and announced pricing and availability for both. The players deliver high quality multimedia content while optimizing for memory space. The footprint of the R1 is smaller than the size of a credit card and can play a variety of video content without any conversion needed while the R0 delivers an excellent audio and video experience at an affordable value. Samsung’s portable media players will be on public display at the Samsung Experience, located at The Time Warner Center in New York City beginning March 9, 2010.
“Samsung is keeping the portable media player experience fresh with these two new offerings. We’ve combined high quality movie and video capability with a superior audio experience all in two compact designs”
Estimated Selling Price
“Samsung is keeping the portable media player experience fresh with these two new offerings. We’ve combined high quality movie and video capability with a superior audio experience all in two compact designs,” said Reid Sullivan, senior vice president of the Mobile Entertainment Group at Samsung Electronics America. “The R1 and R0 are a great fit for anyone who wants easy access to all of their favorite music, movies, video and photos.”
Offered in black and silver, the R1 offers a responsive, clear 2.4-inch TFT LCD touch screen with a “drag and drop” feature that allows you to easily enjoy audio/video files and libraries with the swipe of a finger. Keeping pace with your busy life, it has video, music and photo playback for up to 50 hours of audio and four hours of video enjoyment. Small in size, the R1 still offers plenty of space for video content and is ideal for popping in your pocket when you’re on the go. Within its tiny package, it includes an FM Radio and Recorder as well as voice recording and can also be paired with a Bluetooth TM enabled headset.
The R0 comes in a compact package as well, with a bright 2.6-inch LCD display making the experience of what you watch as bright as what you hear. Navigation is also easy with the addition of tactile keys. Offered in black, silver and pink, it is well suited for those on the run, playing up to six hours of video and 30 hours of audio. For fans who can’t get enough of their favorite music, movies and videos, it also offers an option for expanded memory space with the inclusion of a Micro SD slot.
To ensure users get the best in audio quality, both the R1 and R0 incorporate Samsung’s Digital Natural Sound Engine (DNSe) 3.0 sound enhancement technology. Being DNSe 3.0 enabled, users can enjoy higher sound quality that reproduces more natural effects and accurately matches the tone and feel originally intended. Additionally, both offer DivX so users can download more video content without sacrificing as much space. Both players come in 8GB and 16GB.
Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. availability and pricing of its award-winning LED HDTVs. Samsung has delivered the largest LED TV lineup with eight series ranging from 19 to 65 inches, with select series delivering the most immersive 3D experience. Samsung’s LED TV lineup will begin to roll out in retail this month.
“Our commitment to innovation has always been strong. We’re not only delivering elegant design and eco-friendly energy consumption, but we’re adding a new dimension to superior home entertainment through a broad lineup of 3D LED TVs”
“Our commitment to innovation has always been strong. We’re not only delivering elegant design and eco-friendly energy consumption, but we’re adding a new dimension to superior home entertainment through a broad lineup of 3D LED TVs,” said John Revie, vice president of Home Entertainment for Samsung Electronics America. “We are passionate about this year’s LED TV lineup as we once again raise the bar on technology innovation by delivering a superior TV experience and leadership in the HDTV space.”
This year’s premium LED TV models, the C7000, C8000 and C9000, feature Samsung’s Real240Hz™ refresh rate technology and Samsung’s proprietary built-in 3D processor that is compatible with major 3D format standards. While the TVs are optimized for viewing 3D content, the built in 3D processor lets you render 2D content into 3D in real time.
Combined with the company’s 3D Blu-ray player or home theater system (BD-C6900 and HT-C6930W), and unique Samsung-designed 3D Active Glasses, Samsung offers a total 3D solution for home entertainment. To further kick-start the 3D experience, consumers, for a limited time, will receive a free 3D Starter Kit with the purchase of a Samsung 3D HDTV and either the Samsung BD-C6900 3D Blu-ray Player or the HT-C6930W 3D Home Theater System. Included in the kit is a 3D version of “Monsters vs. Aliens”® and two pairs of Samsung 3D Active Glasses.
Unsurpassed Picture Quality with Precision Dimming
Samsung’s LED C8000 and C6800 include Samsung’s Precision Dimming technology that merges the advantages of LED edge-lighting with the control of local dimming technology in directly back-lit LED televisions. Precision Dimming uses an array of special LEDs that create diamond-shaped areas of light to illuminate objects on the panel. These areas can vary in size and shape according to the light required, and an algorithm calculates where the light should be targeted to intensify contrast. The result: higher contrast ratios, deeper blacks, vibrant colors and enhanced energy efficiency.
Connected TV and Samsung Apps
The LED 6500, 6800, 7000, 8000 and 9000 come with Internet@TV connectivity which includes Samsung Apps, allowing users, with internet access or a wireless network with our Link Stick* (or similar), to download and view applications on their TV screens. Samsung Apps provides consumers with a broad selection of content and applications from leading services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. More than 20 apps should launch by the end of March, with more to come.**
Also included is Allshare™ for wireless connectivity and multimedia sharing across DLNA® Certified devices, allowing consumers to wirelessly transfer photos, movies and music from PCs, mobile phones and digital cameras to their TV for big screen viewing at home with friends and family.
Focus on Design
In 2010, Samsung builds on its tradition of innovative design by introducing narrower bezels and brushed metal frames in silver and black – pushing the limits beyond the familiar black bezels of many HDTV’s. The LED TVs are very slim, with the 7000 Series measuring one-inch, and LED C8000 measuring 0.9 inches and the LED C9000 measuring a pencil thin 0.3 inches. For select models, Samsung also developed a groundbreaking four-legged quad stand that makes the TV look more like furniture and a new “mystic earth” Touch of Color™ (ToC™) design scheme with chrome edging to better match a living room’s décor. The new LED TVs match Samsung’s 2010 line of Blu-ray players and home theater systems.
All these functionalities are delivered without compromising on the energy efficiency that Samsung LED TVs are known for and meet even higher standards of sustainability. They all exceed the more stringent EnergyStar® 4.0 guidelines, and are slimmer and lighter for easier shipping and storing. The 2010 LED TVs are the highest performing and most eco-conscious HDTV products Samsung has ever released.
The Touch Screen Remote Control
The C9000 Series come equipped with a premium 3-inch color touch-screen remote control – which features a live feed of the channel you’re currently watching. For the C9000 only, the easy to use, full touch-screen remote control comes complete with an earphone jack and Twin View, which lets you watch TV or Blu-ray DVD titles on the remote or TV at the same time. The remote includes Allshare and a QWERTY keyboard for the LED C7000, C8000 and C9000, and at 2.4 Ghz, its integrated Wi-Fi and infrared technology controls the TV, STB and AV devices with on-screen buttons. The touch screen remote is available as an accessory for the LED C7000 and C8000, as well as select LCD and Plasma Series.
The LinkStick makes it easy to connect to online content and acts like a thumb drive. When connected to a USB 2.0 port, it allows for online connectivity, offering easy access to Samsung Apps and InfoLink™ RSS data.
Samsung’s innovative ultra-slim wall-mount solutions enhance Samsung’s latest ultra-thin televisions by reducing the gap between the TV and the wall to a mere 0.6 inches, making the experience similar to hanging a picture frame. They feature a unique cord system to help you stay untangled for a neat and organized appearance. The wall mounts come in two versions that support various TV models.
Samsung Electronics America’s press releases, product images and video content is available at www.samsung.com/newsroom.
LED C7000 and C8000, LCD C750, and Plasma
C7000 and C8000
2010 LED 6500 series and up
2010 LCD 650 series and up
2010 Plasma models:
PN63C8000, PN58C8000, PN50C8000,
PN63C7000 PN58C7000, PN50C7000,
PN58C6500, PN50C6500, PN58C6400,
2010 LED C6300 series through C8000 series (60" – 65")
2010 Plasma C6400 series and up (58" – 63")
2010 LED C5000 series through C8000 series (40" – 55")
2009 LED B6000 series and up (40" – 55")
2010 Plasma models C6400 series and up (50" only)
2009 Plasma models: B850, B860 (50" only)
3D Starter Kit
Comes with purchase of any 2010 Samsung 3D
HDTV and 2010 Samsung 3D Blu-ray Disc Player
or 2010 Samsung 3D Blu-ray Integrated Home
Theater System during the designated promotional period.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.
*Access to a broadband Internet connection is required and sold separately. DLNA is a registered trademark of the Digital Living Network Alliance Corporation.
**Apps vary by model and product. See product for specific apps.
Samsung Electronics Co., Ltd., a market leader and award-winning innovator in consumer electronics, today made another stride toward redefining the home entertainment experience by officially announcing the world’s first-available Full HD 3D LED TV and full lineup of 3D home entertainment products to consumers worldwide. Samsung also announced today the expansion of its strategic alliance with DreamWorks Animation SKG, Inc. (Nasdaq: DWA) to feature an exclusive offering of the Company’s beloved Shrek film series – which to date has grossed over $2 billion in worldwide box office – in its entirety in 3D for the first time ever.
“With the widest range of options for 3D home solutions ever, Samsung continues to lead the home entertainment industry by liberating 2D content to 3D, and creating new, immersive experiences for consumers.”
To make 3D TV more accessible for consumers globally, Samsung unveiled a promotional program where everyone who purchases a 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System will receive a 3D starter kit that includes two pairs of Samsung 3D active glasses and a first time, feature-length 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens (exclusive to Samsung products). Additionally, during the second half of 2010, the most successful animated film franchise of all time – DreamWorks Animation’s Shrek film series – will be available in 3D Blu-ray for Samsung home solutions.
“Samsung has been the number one company in the global TV market for four straight years, and we remain committed to leading the market by deploying new categories of entertainment like Full HD 3D LED TVs, on which consumers around the world will be able to enjoy their favorite content, including DreamWorks Animation’s Shrek franchise, in their homes,” said Boo-Keun Yoon, President of Visual Display Business Unit at Samsung Electronics. “With the widest range of options for 3D home solutions ever, Samsung continues to lead the home entertainment industry by liberating 2D content to 3D, and creating new, immersive experiences for consumers.”
“It is an incredibly exciting time for the industry at large, as we continue to see the proliferation of 3D in theaters globally at unprecedented rates and now – thanks to Samsung’s innovation leading the charge – the capability to deliver a truly premium 3D experience for consumers in their homes. We are thrilled to be able to offer audiences the exciting opportunity to bring the world and characters of all of our Shrek movies home with them this year in 3D,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation.
The news was delivered at Samsung’s Full HD 3D LED TV global launch press conference held in New York City today, one of several global events this week created by the company to invite influencers and consumers to enjoy all the capabilities of Samsung’s 3D technology leadership.
Global Product Availability
Samsung will launch the broadest line of 3D home entertainment products in 2010. Its 3D TV lineup includes the LED 7000/8000/9000 Series, LCD 750 Series, and the Plasma 7000/8000 Series. Available this month are the 3D capable 46” and 55” LED C7000, with the remaining 3D TVs rolling out over the next several months. Samsung is delivering 3D the way it was meant to be watched, combining the Samsung BD-C6900 3D Blu-ray player or the Samsung HT-C6930W 3D Blu-ray integrated home theater system, stylish 3D active glasses and movie in Blu-ray 3D. The result: Full HD with lifelike depth and color clarity at home.
First to Market Full HD 3D LED TV Raises Bar for TV Excellence
This year’s premium LED TV models, the C7000, C8000 and C9000, feature Samsung’s Real240Hz™ refresh rate technology and Samsung’s proprietary built-in 3D processor that is compatible with major 3D format standards. Samsung’s 3D technology and a faster panel optimized for 3D work together to deliver an immersive viewing experience. When not in the 3D mode, you’re back to watching one of the best performing HDTVs on the market with the push of a button.
The LED TVs come with Internet@TV connectivity which includes the world’s first HDTV app store, Samsung Apps, allowing users to download and view applications on their TV screens. The 3D LED TVs are also the highest performing and most eco-conscious HDTV products Samsung has ever released, all exceeding the more stringent EnergyStar 4.0 guidelines.
Taking the Wonder of 3D to people’s home
In the US, Samsung is launching a holistic marketing campaign under the name “Dedicated to Wonder,” a high-profile marketing effort that includes television advertising and the first 3D Cinema advertising (Spot?) for a consumer electronics brand. Samsung assembled an elite production crew, including the Oscar-winning director of photography, Mauro Fiore, and is bringing the wonder of the 3D experience to life with this new marketing campaign. New commercials will begin hitting the air this week, highlighting Samsung’s 3D technology and the wonder it brings to the home entertainment experience.
Samsung’s in-store display plan is also key to exposing consumers to the technology and educating them on the value of 3D. Samsung’s internal research shows that while awareness of 3D technology is high, less than a third of consumers have had any experience with it. For this reason, Samsung is strengthening marketing activities in an effort to make it easier for consumers to experience 3D. In 2010, consumers can expect to experience this immersive experience in more than 5,000 stores across the nation. Displays will start being deployed later in the month.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 18 animated feature films, including the franchise properties, Shrek, Madagascar and Kung Fu Panda. DreamWorks Animation’s three feature film releases in 2010 are How to Train Your Dragon, Shrek Forever After and Megamind.