Hey, more mobile news, this time from Virgin Mobile… It appears they’ve just cut prices on their Broadband2Go plans, the plans are the same but the prices are lower. You will of course have to buy the USB modem for $99.99 on top of it. The plans though range from $10 up to $60, with time limits on usage and of course data transfer limits as well. The smallest is $10 that gives you 500mb and expires in 10 days while the largest is $60 and give you 5gb of data and that one expires in 30 days. In the PR they claim one could replace their home internet with the $60 plan, I guess you could if you only did web browsing and email… I love my Netflix and so do my kids and we could easily blow through 5gigs in a week I’m sure…
Virgin Mobile USA today announced new Broadband2Go plans, offering customers access to more data for the same price offers. Broadband2Go offers customers 3G nationwide wireless Internet service without an annual contract, monthly subscription or activation fee.
“More than 70 percent of customers cite that one of the main reasons they chose Broadband2Go is the flexibility to change plans as they need more or less bandwidth and to pay only for what they need.”
The cost of the Broadband2Go plans remains the same, ranging from $10 to $60, but now three of the four plans give customers access to more Megabytes. In particular, the $60 plan now offers 5GB, offering a suitable replacement for at-home Internet broadband service.
“We introduced prepaid mobile broadband for students, families on the go, freelancers—anyone who needed wireless Internet access. Now, these offers expand the value of the service to those looking to cut the cord and replace their at-home Internet service provider with a portable and more affordable option,” said Neil Lindsay, Chief Marketing Officer, Virgin Mobile USA. “More than 70 percent of customers cite that one of the main reasons they chose Broadband2Go is the flexibility to change plans as they need more or less bandwidth and to pay only for what they need.”
*Data usage per activity is based on an average. Actual usage varies depending on the types of websites, video, email and other Internet applications accessed.
Customers Asked – Virgin Mobile Listened
A Virgin Mobile USA survey revealed that Broadband2Go customers are using their mobile broadband cards frequently with about 30% using the Broadband2Go card more than 4 times a week. Approximately 16% of customers also said they purchased the Broadband2Go card for at-home Internet connection rather than interim out-of-home use. Virgin Mobile’s frequent-use broadband customers want more data available and, overall, 47% of customers asked that additional data be added to the existing plans.
Virgin Mobile USA will be launching these updated plans with a campaign using print, online and out-of-home advertising including coffee cup sleeves that say “Take It To Go… the Internet That Is“ in more than 30 of the most trafficked airports nationwide.
How It Works
As with Virgin Mobile USA’s mobile phone service, Broadband2Go activation is simple and there are no activation fees. Megabytes can be added as often as needed with credit/debit cards or Virgin Mobile and Broadband2Go Top-Up cards, and customers can easily monitor data usage with the near real-time usage meter located on the “My Account Page” on the virginmobileusa.com website after log-in. A new Broadband2Go Top-Up card is available for $20 at retail, which customers may use to purchase 300MB good for 30 days and which translates to roughly 15 hours of web browsing.
Operating on the Sprint Nationwide Network and developed in conjunction with Novatel Wireless [NASDAQ: NVTL], the MC760 Broadband2Go device carries the distinction of being the world’s smallest EV-DO Rev. A modem. It is available at Best Buy and RadioShack and online at BestBuy.com, Target.com, Walmart.com and VirginMobileUSA.com for $99.99.
About Virgin Mobile USA
Virgin Mobile USA, one of Sprint’s Prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile’s Plans Without Annual Contracts for cell phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile USA also offers Pink Slip Protection*, which provides eligible monthly customers who lose their jobs free service for up to three months. Virgin Mobile Top-Up cards are available at almost 150,000 locations nationwide and can be used for Assurance Wireless and Broadband2Go services. For more information, visit www.virginmobileusa.com
* Subject to certain terms and conditions.