What Is the Difference Between an Inbound and an Outbound Call Center?


There are countless ways that health care centers can take advantage of call center software. These services can be custom-tailored to your needs when you want to maximize efficiency and response times with your inbound or outbound call centers.


While a healthcare call center may routinely perform both inbound and outbound calls, analyzing the bulk of your caller activity can help you pick and choose individual features that will help streamline your operations the most. But how do inbound and outbound call centers differ?

Inbound call centers

Inbound calls can often represent a significant workload to your healthcare staff, and timely call handling is crucial for the wellbeing of your patients and the level of customer service your organization provides. Inbound calls may require appointments to be set, follow-up medical information to be provided, or simple information to be relayed back to the customer, such as office hours, a fax number, or directions.

Utilizing the latest advances in workflow automation and AI, bots, and cognitive technologies, inbound call center features can help answer your customers’ questions, set appointments, transcribe messages, route calls, and even centralize customer information from multiple channels including email and text communications. These types of features can help ensure that your employees always have the most complete and up-to-date information at their fingertips, saving time, money, and even potentially lives.

By using various inbound call center features, your health care customers can interact with your office in a timely fashion at all hours of the day by phone, email, text, or even web chat. Workflow automation can significantly reduce the time your staff spends on repetitive or less critical tasks, so that they can prioritize urgent customer interactions more effectively. Several of these features also integrate with your outbound call service needs as well.

Outbound call centers

Several types of outbound call activity are routinely completed by healthcare call centers, including appointment confirmations, office visit follow-ups and surveys, and safety or office closure announcements. Call center software enables your employees to work seamlessly between various communication mediums and includes several different kinds of dialing modes as well as automated outbound email responses and the ability to automatically redial your customers in the event of a dropped call.

Outbound call features can also save your staff time in coordinating healthcare services with third-party providers and even include features like the ability to set reminders. Additionally, your employees can conveniently access customer contact history during their calls for greater efficiency in coordinating additional visits or follow-up procedures.

General call center software benefits

Features like integration with email systems, web browsers, and chat services provide an additional level of time-saving functionality. Extensive reporting features can help you quickly pinpoint any bottlenecks in your workflow or process so that you can keep refining the system and ensure your clients get the results they need on the first call. Just this one simple goal can significantly reduce the need for additional modes of contact that can weigh your staff down with multiple follow-up attempts and missed connections, especially in a critical healthcare situation.

Of course, your healthcare customers benefit the most from a well-managed call center; speaking with staff members who have all necessary information at their fingertips reduces the need for your customers to repeat themselves and provides them with a sense of confidence in your establishment. In many cases, poor execution of administrative tasks can give even the best medical staff a bad reputation with customers.

When calls are managed effectively and your customers receive the information and services they need in a timely fashion, they feel empowered and assured that their healthcare services are in competent hands.