A New Jawbone is Here: The ICON


Starting today you can get a new Jawbone ICON Bluetooth headset for $99.99. I’m a bit behind the times I guess because I’m still using the Jawbone2, I never even got the Prime and now they have a new one. Then again I’m very happy with the Jawbone2, I use it almost everyday in fact, so why mess with something that works right? This new Jawbone looks very similar to the original one in both size and shape, is that a good thing or a bad thing though? I personally like the size and look of the Jawbone2. The ICON has a very interesting and intriguing feature called MYTALK where users can personalize and update their Jawbones via the web. The ICON also comes equipped NoiseAssassin 2.5, along with up to 4.5 hours of talk time and about 10 days worth of standby time. The ICON also supports BlueTooth Standard 2.1 with EDR and it comes with seven earbud sizes and one earloop. Read on after the jump for the full press release, specs and more pictures of all of the different colors available…






Official Press Release:


"In building the next generation of wearable computing, we focused maniacally on creating the world’s best customer experience. We incorporated significant intelligence into the headset and as a result this is the simplest-to-operate Jawbone ever created, with a rich array of design choices to suit any preference or lifestyle. We like to call it a new icon for personal expression," said Hosain Rahman, Aliph’s CEO.

Industry-first intelligence makes Jawbone ICON easy, convenient and personal

Jawbone ICON offers built-in intelligence and the ability to personalize with the click of a mouse using the all-new MyTALK platform, currently in private beta at mytalk.jawbone.com.

"Each customer is an individual, with unique tastes and preferences. With this in mind, we invented MyTALK as a place where people could go to get a richer in-ear experience. MyTALK is just a hint of the exciting ways people will be able to breathe life into their Jawbones over time," said Rahman.

"Customers also tell us they don’t want to reach for their phone when their hands and eyes need to be elsewhere, like on the steering wheel and on the road. So Jawbone ICON uses its brains to now whisper important information like caller ID and remaining battery life into the user’s ear," he added.

  New personalization and convenience features include:
  --  MyTALK AudioApps. Lets users personalize the voice that conveys
      information into their ear. French, German and Spanish languages are
      also available.
  --  MyTALK DialApps. Lets users customize an easy access button linking
      directly to services of their choice such as free directory
      assistance, voice-to-SMS and voice dial.
  --  Simultaneous Multipoint. Lets users switch seamlessly between two
      calls on different cell phones.
  --  On/Off slide switch and one-button control. Delivers radical
  --  Visual battery meter. Displays remaining battery life at top of iPhone

  Six stunning designs and personas deliver rich set of consumer choices

Jawbone ICON is smaller and lighter than its predecessors, and comes in six designs with lush textures and finishes rarely seen in consumer electronics.

"Design and self-expression have been at the core of every generation Jawbone to date, and now we launch an unprecedented suite of choices to match that personal style that makes you who you are," said Yves Behar, Chief Creative Officer of Aliph. "The materials, textures, colors and surfaces of the Jawbone ICON line produce rich and distinct watch-like or jewelry-like results. The six breakthrough Jawbone ICON designs need to be touched and seen in person to be fully appreciated.

"Each Jawbone ICON is infused with a unique and exciting look. Like characters in a film, each captures a different fun-to-wear persona," he added.

New leaps in sound technology sustain Jawbone’s lead in audio quality

Continuing Jawbone’s leadership in sound technology, Jawbone ICON provides improved inbound audio quality as well as upgrades to its battlefield-tested NoiseAssassin technology. Audio advancements include:

  --  NoiseAssassin 2.5 with wind reduction continues to provide the best
      noise elimination available.
  --  Innovative speaker design and signal processing improves inbound audio
      clarity and volume.
  --  Set-it-and-forget-it audio eliminates the need to adjust volume from
      one caller to the next.

  Jawbone ICON Specifications

  Talk Time: Up to 4.5 hours (varies by phone)

  Standby Time: More than 10 days

  Range: At least 33 feet (10 meters)

  Charge: 80% charge in 35 minutes, 100% charge in less than 1 hour

  Weight:  8 grams

  Fit: 7 earbud sizes + 1 premium adjustable earloop

  Accessories: AC power adaptor, micro-USB flex cable

Supports Multipoint: Pairs with up to 8 devices, 2 simultaneous connections

  Supports Bluetooth: 2.1 + EDR (Enhanced Data Rate), 2.0, 1.2, 1.1

  Packaging: 100% recyclable


  The MSRP for Jawbone ICON is $99.99. There is no charge for MyTALK.


Jawbone ICON is available starting January 18 at Verizon ® stores and on Aliph’s website at www.jawbone.com. Distribution of Jawbone ICON will soon thereafter expand to Apple®, AT&T®, Best Buy Mobile® and other cellular carrier and retail stores nationwide. Jawbone ICON will be available internationally beginning in March.

Jawbone MyTALK is currently available at http://mytalk.jawbone.com as an invitation-only private beta. Jawbone MyTALK is expected to go into public beta soon.




Web Site: http://www.aliph.com/

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