Roominate Launches Open-Ended Building Kits for Girls

I  filed this under Press Releases and the Sci-Fi/Fantasy category because you could build some really cool sci-fi or fantasy stuff with these kits! On a serious note though, it’s nice to see kits like this coming out for girls specifically. Roominate has just announced they’re launching building  kits aimed at girls and why not, girls like science too right? PR below for you..


-It’s no coincidence that Stanford alumni and co-founders of Roominate_Infographic_12.3.14

“Growing up, there were no existing toys that inspired me or my peers to get excited about engineering or science subjects, it was something I had to figure out on my own,” said Alice Brooks, co-founder of Roominate. “Bettina and I realized there was still a need for something like Roominate in toy aisles today, so we put our engineering backgrounds to the test and created a brand with a mission to ultimately bring more girls into STEM fields.”

“We’re excited to see how Roominate will shape the minds of our future innovators,” added Bettina Chen, co-founder of Roominate. “Our goal with Roominate was to give girls a balance of guidance on how to use our product while still allowing them to tap into their imaginations and bring their ideas to life, which is something we believe to be crucially important in the developing minds of young children.”

Using modular pieces, universal joints, motor and light circuits, girls can build original rooms and structures that can be stacked against one another to create unique doll houses, buildings, vehicles or just about anything they imagine. Whether girls dream of building a blue and purple rocket ship or creating a three-story doll house complete with a working elevator, Roominate allows for endless creative possibilities. This innovative combination of building, circuits, design and creativity will help develop spatial and fine motor skills, engage hands-on problem solving skills, boost self-confidence, and teach basic circuitry.

Roominate is already off to a promising start after Alice and Bettina successfully sunk their teeth into a deal with Shark Tank investors, Mark Cuban and Lori Greiner, on this season’s premier episode in September. Landing the number one spot on TIME Magazine’s Top 10 Toys of 2014 is also a strong indicator that Roominate will be a highly coveted item on children’s wish lists this holiday season. Roominate kits are available at Toys”R”Us and other major retailers nationwide, ranging in price from $19.99 – $99.99. For more information on Roominate, please visit