Email is one of the most important forms of communication in the 21st Century. Digital messaging is where the world has headed. Not long before, people used to talk to each other via telephone, and now it’s turned to text messages and emails. Emails are the chosen method for professionals to communicate so it should be treated as a professional tool. Having a good email signature makes your email look much more professional.
The 5 benefits of an email signature:
1. Your recipients always know your contact details
Sending your contact details with your email signature tells the other person that you are a real person and that you aren’t afraid of sending them your details. This can help win trust.
2. Promoting products or sales through your email signature banner
You can always promote products in your email signature by placing a banner at the bottom of it, above the disclaimer. This can get you additional revenue to your business.
3. Promoting events by using a banner
Like products, you can promote any upcoming function that your company is having. This can help being the attendance numbers up.
4. Representing your company image
Showing off your company image is important. If you have a great company logo and want to show it to everyone, an email signature is the perfect opportunity.
5. Showing your position within a company
Telling people what position you are in within your company is important, as some positions hold more respect than others and also have more power to make certain decisions.
There are plenty more hidden benefits that are often difficult to quantify so we won’t include them in this list. Another important thing to remember is that email signatures should be tested. Testing them can be a hard task as they can sometimes break, even if there is an update to your email software, like Outlook.
How your email signature looks, completely depends on what HTML rending engine your email client is using. For example, Microsoft Outlook 2016 uses the Word rendering engine, which is known to have problems displaying HTML, and can often cause problems for email signatures.
How to create an email signature?
Making an email signature is difficult and can require a lot of HTML knowledge, and not everyone can do that. Because of this, there is a great tool available called ZippySig, which automates everything for you. It makes it easy to make a HTML email signature, without needing to know any HTML at all. If you want to make an email signature with plenty of options, try them out.
Remember, when you pay for someone or a company to make an email signature for you, you are actually paying for:
- Ensuring that the design you want is possible to create
- Coding the signature in HTML
- Ensuring that all industry standards are met
- Testing the email signature with all email clients to ensure compatibility.
All these things take a very long time to do if it’s not something you do every day. That is why it is actually cheaper and better in the long run for you to use a professional service like ZippySig.