Massage Therapy: 5 Must-Know Tips for Starting a Massage Business


Starting a small business is the American dream. You’ll get to make your own hours and be your boss. Unfortunately, 20% of small businesses fail their first year.

Don’t become just another statistic. If you’re thinking about starting a massage business we have 5 tips to help you get started and become successful.


1. Think It Through

Many people assume opening a massage business will be easy. They don’t think through their massage therapy business before opening. Don’t make this mistake.

Conduct a thorough self-evaluation and ask yourself the hard questions. You may be great at massage therapy but do you have any business skills? Do you know how to run a business?

Think about bringing in outside help for the tasks that you might not be good at like taxes or bookkeeping.

2. Put It in Writing

Creating a business plan will make starting a massage therapy business easier. A business plan will help you obtain a loan for equipment or outside investment. If you are not seeking a loan a business plan will still help you by laying out what needs to be done to make your massage therapy business successful.

3. Know Your Business

Hands-on experience working in the massage therapy industry will be very valuable when you decide to start your own business. While working at someone else’s business make mental notes of their marketing, how they schedule appointments, and how they attract clients.

You may be able to use some of these tips for yourself when you start your business. You can also make any changes that you think will help the customer experience and make the business run more smoothly.

If you are going to hire massage therapists to work for you, brush up on your managerial skills by taking a class or reading a book. Position yourself as a manager, not a friend. In the end, it’s your business that matters most.

4. Don’t Neglect Marketing

After you meet with a client immediately ask them if they would like to book their next appointment. Getting the next appointment booked immediately will help you retain customers.

Use massage software to help you promote your business, attract, and retain your customers. As a new business, it is important to get your name out there and start building relationships. The software can make this much easier than doing it all on your own.

5. Start Small and Grow

Don’t be afraid to start small and work your way up. Many people starting a massage business book appointments while still holding down a fulltime job. Once you get to a position where you think you can make the same amount of money or more at your own business then you can leave your job and work on your business full-time.

Don’t think you have to jump headfirst into your business for it to be successful.

Things to Consider When Starting a Massage Business

Starting a massage business is exciting and rewarding. These five tips will give you some advice on how to start a massage business. Good luck in your future business endeavors!

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