Another Reason to Buy an iPhone!


Now this is interesting, this company Phone 4u says they did a study and found that women prefer men with an iPhone?!  So wanna get lucky? Get an iPhone…  If there was ever a reason to get more men to buy an iPhone I’m sure this is it. According to their sampling of 1500 women, 54% said they would more likely date a man if he owns an iPhone. The best quote in the PR is this: "if he has an iPhone then he’s obviously intelligent and well-off." ..yeah, obviously!  Continue on to read more about this ‘ground breaking’ study!

According to a recent survey conducted by Phones 4u, men with iPhones are luckiest in love.

The survey of 1500 women suggests that men who own the Apple iPhone handset are said to be more attractive than those who do not.

Good news for those men out there who are fixated on the latest gadgets in lieu of a love life; 54% of women stated that they would be more likely to date a man if he owns an iPhone. One respondent suggested "if he has an iPhone then he’s obviously intelligent and well-off."

Other factors for gadget geeks being looked upon more favourably in the dating stakes include better grooming, a good sense of humour and ease of communication. 37% of those quizzed say that owning an iPhone makes a man seem more reliable, to which nearly all went on to say that a second date would be likely.

"There’s just something about a man who’s good with computers that makes him more trustworthy," said Lucy, a 23-year-old primary school teacher from London. "If he’s got the cash for an iPhone then he must be very good at his job, too."

Indeed, job status scores highly on the criteria of those surveyed. 35% of women said that what a man does for a living would affect their chances of a first date, whilst only a meagre 7% don’t mind how their prospective mate puts food on his table.

Current UK sales of the iPhone are estimated at around the two million mark; with 75% of the market attributed to males between the ages of 18 and 40. During 2009 downloads of dating applications for smart phones in the UK soared past 250,000.

In another recent study, however, it was discovered that men who own the iPhone tend to have GBP3,750 less disposable income per annum than those who do not own an iPhone; proof that first impressions may not always be accurate in the dating game.

About Phones 4u:

Phones 4u is an independent mobile retailer, offering all networks and handset manufacturers’ products. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 450 stores and is still growing. Phones 4u employs circa 6,000 people.

Phones 4u has been awarded ‘Online Retailer’ of the year award for two consecutive years at the Mobile News Awards (2009 and 2010). In 2008, Phones 4u won the Mobile industry award for ‘Best Retailer’ in the UK and came top in Harding and Yorke’s 2008 ERIC Customer Empathy Rating Index after it was recognised among the mobile industry players as demonstrating the most empathy and understanding towards its customers. It also ranked highly in the Harding and Yorke CXI League (Customer Experience Index) in December, which ranked in order the top 10 customer experiences across all industries of 2008. Phones 4u came in at 8th position and was the only mobile retailer to make it into the top 10.

Phones 4u recognises that buying a new phone can be a complex and confusing affair. Phones 4u cuts through this confusion with its unique consumer consultation process, resulting in accurate, impartial advice and a package that is right for each customer. As a result it sells more new contracts than anyone else on the High Street.