This was just too funny not to post… a virtual lighter for you phone from BiC?!  How sad is that really, you’re at a concert and you whip out your virtual lighter.. it’s just not the same… it’s available for iPhone, iPod Touch, Android Devices and the BlackBerry Storm and it’s free..

Almost every concert-goer has had the experience of attending a rock concert and seeing BIC lighters aglow throughout the massive crowd signaling appreciation of a particular song or to request an encore. Nowadays it is a mix of cell phone screens and BIC lighters.

"BIC continues the tradition of being there with the free BIC Concert Lighter application for Apple® iPhone®, Apple® iPod touch®, Google Android(TM) devices, and BlackBerry® Storm(TM)," said Mark Funderburk, associate brand manager – Lighters, BIC Consumer Products USA. "Users can virtually experience BIC’s authentic flick sound and select their favorite lighter design to use on the phone. There is even a unique concert mode feature that lets you zoom-to-flame providing a big realistic flame to hold high above the crowd."

 

For more information on the BIC Concert Lighter Application, visit http://www.flickyourbic.com/concertLighter.cfm.

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

Source: BIC Consumer Products USA

Web Site: http://www.bicworldusa.com/