Salesforce has become an indispensable tool for many businesses across the world. The leading CRM tool in the business world is great at keeping customer records.
However, did you know that with the right Salesforce integration software, Salesforce can turn out to be an even more powerful tool?
In this article, we will be talking about one integrating your Salesforce platform with another widely used tool, the learning management system.
From providing an exceptional customer training experience to your valued clients to providing result driven sales training to a distributed sales team, an integration of an LMS with Salesforce can solve a number of your businesses’ training challenges.
The best part is, this isn’t the only benefit of a Salesforce-LMS integration.
Let’s look at the other benefits of integrating your LMS with Salesforce:
Better Reporting, Better Decisions
An integration of your LMS and Salesforce will enable you to supercharge your training reporting abilities. With custom reports, you can review your training metrics alongside other business metrics and easily calculate how your training initiatives are contributing to your bottom line.
Custom reporting, data visualization capabilities, and the ability to track various training metrics with efficiency will all provide you with more in-depth information of your training and sales initiatives. If used right, this information can prove to be a goldmine and can guide strategic decisions that result in positive business growth.
More Opportunities For Your Sales Teams
If your organization is providing customers with any sort of training, an integration of Salesforce and your LMS can open up new opportunities for your business. Based on the training and sales data, you can determine which customers are prepped for an upsell.
Similarly, by accessing the training data of a customer, a sales rep can easily make the sales call relevant to their specific needs and in turn, improve the chances of an upsell.
Over time, this information can be utilized for converting fresh leads into customers, ultimately boosting the output of your sales machine.
Training On A Familiar Platform
When you integrate your training platform with Salesforce, it creates an additional “learn” tab within the Salesforce interface. Learners (customers/employees) can simply click here and start with their training.
However, when you choose to deliver the same training material on an LMS, your learners are greeted with an unknown platform. Even if you pick an LMS that has an intuitive interface, there is a learning curve involved for your learners, in figuring out how the LMS works, before they can begin with the training.
This can adversely affect your completion rates and can act as a deterrent for many of your learners. Hence, with a Salesforce integration, you can make your training experience more seamless and your learners can gain access to the training material effortlessly.
When you are able to track the effectiveness of your training, you can use the information to optimize the training experience for a more impactful experience.
As a result, you can ensure your employees are better prepared to convert customers and your customers are better engaged with your product, with the help of an immersive training experience.
With improved sales numbers and better trained customers that require less support to efficiently use your product, you will be able to generate more revenue while reducing your cost of providing customer support.
All of this adds up to a more hefty ROI on your investment in training.
A Salesforce-LMS integration can be extremely advantageous, given that you do it right. Thankfully, all great Salesforce integrated LMS vendors offer incredible support in the matter.Have you tried this integration in the past? How was your experience? Share with us in the comment section.