We see innovative technology all around us as we go about our daily lives. From something as common as a television to scientific research. Technology has allowed us to expand our approach of thinking. It allowed us to make discoveries that’d be impossible in a different era. None of us can imagine living without the most basic tech today. If it wasn’t for technology we’d be living in a Stone Age era. The innovative ideas have made our lives easier and better. Technology has made room for every industry to advance.
REVOLUTIONISING THE WORLD OF MEDICINE:
A rather undeniable advancement of innovative technology is in the world of medicine. From the clearer physical and psychological causes of diseases to the cures discovered through technologically extracted medicinal drugs. It is evidently easier to find out about the content and the availability of a drug.
Digital tools such as online sales enablement have fundamentally transformed the healthcare industry. One can easily see either direct or subtle relationship between technology and sales. Technology enables the creation of sale pipeline or at least a high-end prospect, in any case ensure a sale.
The immense pressure on the pharmaceutical industries caused by the competing drugs and better communication has forced them further to use innovative channels for the marketing of their products. In addition, innovative technology allows pharmaceutical companies to provide better healthcare to the patients.
THE ROLE OF SOCIAL MEDIA:
Pharmaceuticals in an attempt to improve sales and target a larger audience have made use of different platforms. One such platform is social media.
A few companies use social media to engage with patients, collect useful data, spread awareness about their brand. This helps them to build their image as a friendlier and social company. It is also used to present information like the production techniques, company activities and charitable events. This greatly helps the integrity of a company and hence positively affect the sales whilst promoting accessibility. Pharmaceutical companies track date in order to direct the informational posts to their targeted audience. This allows companies to widen their clientele base and also build trust.
MOBILE APPLICATIONS; AN UNDERESTIMATED RESOURSE:
While website full of informative paragraphs, or pop ups showing the surprising effects of drugs is an imperative way, another rather untapped resource is mobile applications. In the age of smartphones, applications are an effective way to do almost anything. Be it games, news, music industry, fitness industry and now even pharmaceutical industry. Although the use of mobile application by pharmaceutical industry hasn’t become quite as popular, but it is an efficient pathway to engaging patients. A mobile is arguably the most compact and convenient device. It provides a way for a patient to remain updated about prescriptions, dosages or even schedule pick-ups.
Online availability and ordering of medicines through mobile applications is another convenient method. It not only prioritizes buyers but also helps companies to expand their sales.
In a world where technology has truly conquered every area of expertise, it allows for more competition. Indeed, that gives space for evolving but it comes with its own set of ramifications. In a never ending race to achieve perfection, the consequences are either forgotten or overlooked.
LACK OF CYBERSECURITY:
Undoubtedly, the benefits of innovative technology taking over the pharmaceutical industry are towering but as a rule of this world everything comes at a cost. Any investment done is a risk but centralizing tech can have unique liabilities.
Depending on the type of tech a company implements and the way they do it could open them up to security issues. Each pharmaceutical company has records of their patients on their date base. All the sensitive data makes them vulnerable and opens them up to another medium of hacking hence the risk of leaking confidential patient information or drug R&D.
To unravel this problem, the company would have to invest more in cybersecurity professionals to avoid letting the data fall into the wrong hands.
Kratom is a naturally occurring herb found as a plant. It was discovered in the 1800s in Thailand. It’s known to have several benefits. Earlier, it was brewed to make tea since it has a very relaxing effect. Now, it is administered in the form of tablet or powder. Today, we know a lot more about it and that has allowed us to use it more for the good. Kratom is known to cure and treat opioid addiction and withdrawal symptoms. It is also known for pain relief and is sometimes prescribed to fight depression. Kratom, taken in the right quantity is supposed to help relief cough and is speculated to help diabetics.
Organic herbs like these that are sort of the underdogs of the medicinal world. They are mostly advertised and sold using social media and even websites. Fully functional kratom for sale websites in US are available. Kratom in US can easily be ordered online through social media too. Kratom near me can be found at any herbal shop. Information about the effects, uses and dosages are available on websites or any social media platform. People have really realized the importance of herbal medications. This too, is an example of the change technology can bring.
When the masses are allowed to learn about the new discoveries, it truly makes a difference.
Platforms such as, social media, advertisements and websites expand the market. Especially when only good is portrayed and some people are allowed to nurture their bad habits. This overlook eventually leads to costing them more than what they anticipated. We move further into the innovative world and continue to bring it into every aspect of our lives every day. We need to realize that while there are myriad of benefits of innovative technology, the cons cannot be overlooked. We need to be able to find a middle where the benefits can maximize and the side effects are minimized. Industries on which our lives are dependent need to be more sensitive towards that.