Search Engine Optimization (SEO) is like a magic wand that can raise a company to prominence right from the scratch. But you need to do it the right way to reap all its benefits. If you get it right, the rewards will be huge for your business. SEO stands to be the mainstream in today’s world and it is no rocket science to understand what position it holds in making your business.
Every business wishes to be on the top list but success does not come easy. One has to put in their efforts to get SEO done for their websites. The rationale behind it is to get your website on top of the search results on Google, the world’s most popular search engine. With a higher ranking, your business website will come to the notice of search engine users whom you can turn into clients for your business.
While the golden rules for SEO for all the websites remain more or less the same, you need to be a little careful while dealing with the SEO for a law firm. As is the case with other businesses, most law firms outsource their SEO projects to specialized SEO companies. However, doing this without proper research can prove to be a recipe for disaster at the subsequent stages. You can gather valuable information about the do’s and don’ts concerning SEO for your law firm from www.lawfirmseo.com.
Because an SEO contract involves a hefty amount of money, you may want to make sure that you start things on the right note from the word go.
This post will shed light on the things that you should consider before signing up a deal with an SEO company.
1. Familiarize yourself with the concept of SEO
“Better the devil you know than the devil you don’t,” says a common saying in English. This is applicable in letter and spirit to the endeavor of hiring the services of an SEO firm. You may have the idea of outsourcing your SEO project on the mind. But doing so without even knowing the basics can hit you hard later.
To those who do not have any idea about SEO, it is something that works on its own. However, the opposite is true.
Just as your potential client does not become a user of your goods or services on their own, SEO does not work on its own. Though it amounts to fruitful results, in the long run, it takes time to deliver them.
Most law firms assign SEO projects to outsourcing partners under the impression that all will be well by the time their contract nears the date of expiry. But all law firms may not be lucky enough to meet with such fortune. You can take action proactively to prevent the damages if you know at least a thing or two about what SEO is and how it works.
How do you learn the basics? The answer is simple. On the internet, there are a plethora of websites that can provide you with valuable information about SEO and the aspects linked to it. Feel free to browse as many websites as you want. The more you do it the better.
2. Prepare a checklist depending on what you intend to achieve
SEO is an umbrella term that involves several elements. Though it is one of the best means to highlight your website and reach out to your potential clients, there is more to it. As is the case with most campaigns, an SEO campaign also necessitates proper planning for success.
Before you begin your journey, you must keep a clear head about what you wish to achieve by the time the validity of your contract nears its expiry date. Set a timeframe for achieving the outcomes by taking both your present and future business plans into consideration.
The next thing you need to do is figure out if your firm will have any role in the campaign. If yes, then what are they likely to be. Do not forget to include this point on your checklist.
Last but not least, you also need to factor in the spending for the SEO campaign of your law firm website. If possible, keep it on top of your priority list without fail.
3. Check out the portfolio of an SEO company before you proceed to sign up with it
Before assigning your task to a company, you need to find out if it is right for you. The best way to determine it is to check some of its portfolios. This will help you vindicate the claims of the company to which you are going to hand over your SEO project.
The majority of law firms make the mistake of going by the claims of SEO companies. It is important to bear in mind that it constitutes one of the marketing tactics of those companies. On your part, you need to be certain that your SEO partner would not dupe you.
When it comes to assessing the capabilities of an SEO company, the best thing you can do for yourself is to adopt the “better safe than sorry” approach. This important step will always help you stay on course.
4. Find out how the SEO company you are hiring will make a difference
Now that you are convinced about the capabilities of an SEO firm, the next thing you must do is find out how it can transform the fortune of your law firm or turn the tables for it. The first thing you need to establish is if it adopts ethical practices.
You may not want the website of your law firm to get into the bad books of Google. Hiring the services of a company that is not above resorting to unethical practices, your legal site can put your site at risk. It is a wise thing to keep such SEO firms at an arm’s length.
Another important thing to consider is how the SEO firm in question would work on your project to steer it through to success. Some SEO companies trick client companies into signing up a contract and then cleverly outsource it to one of their partners. If you enter into a contract with such an SEO company, you would outsource your project to a third party without your knowledge.
Even if you discover this truth later, it would be of no use. If you decide to cancel the deal, you will have to cough up a hefty amount of money as a penalty for closing the deal before its completion.
Ideally, you would want the company with which you signed up a deal to take care of your website’s promotional requirements. Think twice and act wisely to save time, hassle, and money by making an informed decision.
5. Familiarize yourself with you SEO partner company before offering it a long-term deal
Avoid signing a long-term contract, such as the one involving a couple of years. If possible, do not even consider signing a bond for a year. When outsourcing your project to an SEO company for the first time, make sure that you sign up only for 6 months.
At the initial stage, your primary objective should be to understand the standard operational practices of your partner company. Besides, you must also make an effort to understand their work culture and atmosphere. By doing so, you will be able to figure out what you can expect from its professionals in the future.
6. Go through the reviews
Reviews can be thought of as a mirror and can give a brief insight into the works of the SEO partner whom you are planning to give a handshake. No matter how well you do your research, you are still likely to lag in terms of getting the service-related information of your potential SEO partner. There is a smart way to know about the majority of things about it, though. That way is none other than going through the reviews on the SEO firm in question by its previous clients.
Do not merely go by the positive reviews even as they exceed the critical ones as some companies tend to postpaid reviews to keep the business image intact.
Just as you go through the positive reviews of a business organization to find out what makes it popular in the eyes of its clients or customers, you should also toss the other side of the coin. Knowing the downsides of relying on a company, alongside the positives of hiring its services, can help you arrive at the right conclusion.
Deciding on the SEO partner for your law firm is, in many ways, akin to laying the foundation of its success. If you do the basics right, you can rest assured that the foundation of your firm for legal services would stand on a solid platform. By bearing the six aforementioned golden rules in mind, you can sail through the challenge effortlessly in flying colors.