AT&T Rolls Out New Flagship Services and Spring Portfolio of Quick Messaging Devices













att

This is sort of a part two of the PR that I posted earlier about the new Samsung phones, but then not really since it is announcing a few new services for users of AT&T like AT&T Mobile Share, Address Book and Next Generation messaging. The address book is online so you can access it anywhere really, and the Mobile Share is to allow customers to quickly share videos and photos. The mobile share though will run you $10 per month for 50 transfers with 20mb storage, or you can pay 35 cents each use, and you can even get 10gb of storage for an extra $5 per month… In addition to the two new Samsung phone they’ve also announced the Pantech Link and Pantech Pursuit.

As a growing number of consumers increasingly realize the benefits of mobile broadband and applications, AT&T is bringing smartphone-like experiences to a wider range of powerful yet affordable devices designed for the mass-market. AT&T* today announced a line-up of four new Quick Messaging Devices that will be among the first to offer a new suite of consumer data services that will significantly enhance messaging, video and photo sharing, and contacts management.

"Quick Messaging Devices are very important for us – it’s a category that we defined for the industry and that we continue to lead in value, quality and innovation," said David Christopher, chief marketing officer of AT&T Mobility and Consumer Markets. "Quick Messaging Devices are among our most popular and fastest-growing phones. They offer great value – and now will offer cutting-edge services that enhance the overall experience consumers have with these phones.

"The evolution of the mobile phone experience – increasingly sophisticated hardware and software, including apps – has been advancing rapidly due to the proliferation of smartphones in recent years. At AT&T, we’re ensuring a similar rich, ever-evolving experience exists for the sizeable number of our customers who use Quick Messaging Devices."

  The new services, to premiere first on the Samsung Strive(TM), include:

  --  AT&T Address Book - Syncs contacts to an online address book so
      customers can access and manage their mobile contacts from their
      handset - or their PC. Synchronization occurs automatically when any
      change is made, so contact information is always backed up. From the
      online interface, customers can import contacts from other Web-based
      address books, such as personal e-mail accounts, as well as send text
      messages to their contacts' mobile numbers. There is no additional
      charge to use AT&T Address Book.
  --  Next Generation Messaging - Brings an advanced messaging experience
      designed by AT&T to the quick messaging phones category. The familiar
      text messaging experience is enhanced with group messaging and "reply
      all" functionality for up to 10 contacts, a threaded conversations
      format, a consolidated inbox, and enhanced multi-media display. AT&T
      designed the service based on research that revealed customers want
      features that help with social planning, improved message organization
      and better media integration - but are also simple to use.
  --  AT&T Mobile Share - Helps customers quickly transfer photos and videos
      captured on their mobile phone to other destinations and allows
      customers to manage that content across the mobile and PC screens.
      With just a few clicks, customers can share videos and pictures in
      full resolution, up to 10MB, with their home computer, social
      networking sites, other people and a personal Internet-based storage
      locker from AT&T - all from their wireless handset. Customers can
      access pictures and videos stored in their AT&T Locker at any time
      from any Internet connection or from their handsets.  AT&T Mobile
      Share is available for $10 per month for 50 media transfers; customers
      can also pay per use, at $.35 per transfer. The service includes
      online storage of 250MB at no charge. Customers can purchase an
      additional 10GB of storage for $5 per month. Standard data charges
      apply for browsing the online media locker from the mobile handset.

Both AT&T Address Book and AT&T Mobile Share bring the benefits of cloud-based services to consumers, giving wireless customers the convenience of seamless access to content and information across the mobile and PC screens, in addition to peace of mind in knowing their content isn’t lost if they ever damage or lose their phone.

  The new quick messaging phones lineup for spring 2010 includes:

  --  Samsung Strive(TM) - In addition to featuring the new AT&T services,
      the Samsung Strive will be available on March 21 in two color
      combinations, black/silver and purple/charcoal.  Strive features a
      2.0-megapixel camera and a vertical slide design to reveal a full
      keyboard for tapping out info on Mobile Email, instant messaging and
      social networking apps like AT&T Social Net with ease. The Strive will
      be available for $19.99 for a limited time with a two-year agreement
      and after $50 mail-in rebate, as part of AT&T's current 50%-off quick
      messaging phones promotion.
  --  Samsung Sunburst(TM) - With a stunning design that accents Sunburst's
      touch screen, the GPS-enabled phone is fun and sophisticated, with a
      curvy exterior and light accent below the screen.  A widget bar
      feature allows one-touch access to a wealth of phone functions like
      creating a text message, in addition to direct links to social
      networking sites. Sunburst will also be available on March 21 for
      $39.99 after a two-year agreement and $50 mail-in-rebate.
  --  Pantech Link - An ultra slim and light, full keyboard quick messaging
      phone.  Link's contemporary design makes it one of the sharpest in the
      popular, bar-style family of handsets. With black and blue accents,
      Link provides direct access to a fun and sought-after range of
      features such as Mobile Email, instant messaging, AT&T Mobile Share,
      AT&T Social Net, AT&T Navigator and more. Link will be available in
      AT&T stores and online in the coming weeks.
  --  Pantech Pursuit - Combining a full touch screen with a vertical
      sliding keyboard, the Pantech Pursuit plays host to a set of cool and
      unique features via shortcuts on Pantech's first touch user interface
      for easy, customizable access to apps and features like AT&T Social
      Net, AT&T Address Book, and social networking sites. Available in the
      summer in green or blue, the Pursuit will also support face
      recognition software and geotagging to get the most out of your
      pictures.


  For the complete array of AT&T offerings, visit www.att.com

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Web Site: http://www.att.com/